Signature of Enzo Ferrari
There were three colors that Enzo Ferrari kept dear in his heart: the “racing red” of his cars, the “canary yellow” of Modena as the background for his Prancing Horse, and the intense purple of the ink from his fountain pen, with which he would hand sign his letters, cards, and any other type of communication.
During his life, Enzo Ferrari remained faithful to his purple ink. The reason was a childhood memory related to his father, Alfredo who, whenever he would type-write a letter, had the habit of preserving a copy made by a small hand press. The result was an almost like a photocopy “ante litteram”. The text and signature of that copy would always be purple. This is what lead Enzo Ferrari to be faithful to this color in particular.
With his unmistakable ink, Ferrari also wrote many notes to his employees, as well, and which he would sign by hand. These were often invitations to annual company dinners. Not a very strange thing: Ferrari liked to have a direct relationship with his collaborators. He knew them one by one, he was interested in their family situation, and he did not hesitate to give a job to relatives in difficulty if he had the opportunity to do so.
A close relationship, sometimes paternalistic, but certainly one of great humanity with that frank dialect from Modena, which Ferrari would often and willingly use when talking to both his friends and his employees.
Storytelling with Intersezioneby